Next Challenge Starts on January 26th, 1:00 pm EST
Build a Profitable Land Business in 4 weeks — Without Tech Overwhelm, or Guesswork
Don’t buy another land guru course.
Live implementation challenge — replays not guaranteed.
Join the 5-Day Landman Masterclass and learn the exact Land Ladder™ system
Clay used to build a multi–7-figure land company.
Launch Your Land Business in 4 Weeks — Even If You’ve Never Done a Deal Before
The Landman 4-Weeks Challenge
Use the Land Ladder™ System to Pick Your Market, Build a Simple Offer Machine, and Create Your 90-Day Launch Plan — Without Texting, Cold Calling, or Overwhelm.
Next Event: January 26th, 2026. 1pm EST
Starts at: 12:00pm EST Daily
Hosted by: Clay Hepler, 7-Figure Land Operator + Fund Manager
Join thousands of investors learning the simple, AI-proof land business model Clay used to build a multi–7-figure land company.
WHY LAND? WHY NOW?
Land Is the Last Simple, Scalable, AI-Proof Business Left.
If you’re tired of complicated strategies, shrinking margins, and noisy markets, land is the simplest place left to win.
It’s predictable, straightforward, and built for operators who want real, consistent income without depending on noisy markets or complicated rehabs.
This challenge is for you if you’re brand new and want your first deal, if you’ve closed a few but can’t stay consistent, or if you’re tired of guessing which markets actually work.
If you’re done buying courses with no implementation and ready for clarity, momentum, and your next (or first) profitable deal… you’re in the right place.
What You’ll Walk Away Within 4 Weeks
✔ Clarity on exactly where you are — and what to do next
You’ll know your exact Land Ladder™ stage and stop guessing which strategies apply to you right now.
✔ A beginner-safe, profitable county
No more spinning on market selection or copying YouTube strategies that don’t work for new investors.
✔ A simple offer system you can run immediately
You’ll know exactly how to price deals, what to offer, and why — without hesitation or overthinking.
✔ A simple underwriting system
(Using Clay’s 10-minute comping flow)
✔ A real path to getting deals funded
You’ll see how deals actually get funded and partnered — even if you don’t have capital today.
✔ A 90-day execution plan that produces deals
Not theory. A clear plan that turns what you learn into your first (or next) deal.
This Exact Challenge Has Helped Investors Across the U.S. Get Their First (and Next) Land Deals
👇 Secure Your Seat Now 👇
Meet Your Host: Clay Hepler
Founder of Hepler Land Holdings ($3M+/yr), creator of The Land Ladder™, co-host of Ground Game Podcast, and private coach to almost 500 land investors.
On paper, I looked successful. I owned multifamily properties. In reality, the cash flow wasn’t there. Maintenance, vacancies, constant stress. I wasn’t building freedom—I was running in place.
I needed a business that could fund my life now.
After evaluating house flipping, wholesaling, and ecommerce, I went all in on land flipping—an overlooked, high-margin corner of real estate with no tenants, no rehabs, and no contractors.
The results:
Year 1: $650K profit
Year 2: $1.9M profit
Year 3: $3.0M profit
Within 12 months, I built a seven-figure land business that runs without me day-to-day and gives me back control of my time.
Since then, I’ve helped dozens of land investors scale their businesses, working with operators like Landon Blue, Brandon Parker, and Justin Piche.
I’ve also been coached by Tom Bilyeu, founder of Quest Nutrition—a company that sold for $1 billion—which sharpened how I think about systems, leadership, and scale.
Clay has shared real, tactical value with the land-flipping community as a guest on REtipster, Disruptors, The Ground Game Podcast, and through his own show, The Landman Show.
The 4-Weeks Challenge Curriculum
WEEK 1: Marketing & Systems
Launch your first campaign (mail, text, or calls).
Track ROI like a pro so you know what’s working.
Walk away with a working CRM and marketing calendar.
WEEK 2: Acquisitions & Underwriting
Clay’s exact underwriting process.
Seller scripts + “No Overpay” checklist.
Make real offers with confidence.
WEEK 3: CRM Audit & Dispo
Structure your deals for speed and simplicity.
Build a hot buyer list and pre-sell before closing.
Master dispo systems used in Clay’s 7-figure company.
WEEK 4: Systems, KPI's, Team, Funding
Learn how to delegate small tasks so you stop being the bottleneck.
Plug into JV funding and learn creative exits.
Build your roadmap to $100K+ income and freedom.
Previous Landman Challenge Reviews
Get your ticket — early bird pricing ends soon.
REGISTER FOR THE 4-WEEKS LANDMAN CHALLENGE
Regular Price $327
Today Only $297
Rewatch the entire challenge for 4 weeks
Beginner Market List
Lead Tracker Sheet
Offer calculator (Beginner MAO)
4 weeks of live training with Clay
Marketing, acquisitions, underwriting, dispo frameworks
Homework + accountability inside Skool
Access to Challenge Cohort community (30 days)
Scripts, templates, deal funding basics
STILL NOT SURE?
Join The Landman Challenge Now
👉 GET EARLY BIRD ACCESS FOR ONLY $7— Join the Landman Challenge today.
Do I need experience in real estate to join?
Nope. The Landman Challenge is designed to get beginners flipping their first deal in 30 days. If you’ve never sent a mailer, pulled a list, or made an offer before — this is exactly where you should start.
What if I already have some deals under my belt?
Perfect. You’ll still sharpen your systems, marketing, and underwriting. Many past students who had already done a few deals said the challenge helped them double their margins and stop wasting money on bad data and marketing.
What makes this different from a land course?
Courses give you theory. The Landman Challenge gives you execution.
Weekly live calls with me
Homework and accountability inside the Skool group
Frameworks and scripts my team actually uses to run a $3M/year land business
This isn’t about watching videos. It’s about flipping your first parcel and building momentum in just 5 days.