Live workshop with Clay Hepler

Mastering Marketing: find the channels that sign contracts, not just leads.

Which channels are signing land contracts right now, and what each one really costs you.

Save my seat for $7

Tue, Nov 3 at 7:00 PM ET. Live online.

DateTue, Nov 3
Time7:00 PM ET
FormatLive online
Seat$7
Live working session
  • Which channels sign contracts vs. only produce leads
  • How to measure your real cost per contract
  • Which channel fits your budget
  • How to layer channels to spend less and close more

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About the price of a coffee at DFW.

$7per seat
  • WhenTuesday, November 3
  • Starts7:00 PM Eastern
  • Length2 hours, live
  • BringYour last 10 contracts
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Secure checkout. Your confirmation and calendar link arrive by email.

300+land transactions closed
$3M+annual revenue
5x+return on ad spend floor
3channels stacked on one list

Cost per lead is a vanity metric.

It measures activity, not what pays you. Same $10,000, two channels:

Channel A
Spend
$10,000
Leads
200
Cost per lead
$50
Contracts
2
Cost per contract$5,000

Looks better on every dashboard.

Channel B
Spend
$10,000
Leads
40
Cost per lead
$250
Contracts
5
Cost per contract$2,000

Less than half the cost of the only number that matters.

Round numbers for illustration. Run the same math on your own channels.

Stop picking one channel. Stack all three on the same list.

The channel matters less than who you point it at.

70%

of our sellers had a major life event within 90 days of closing

Market1,000+ records
Seller filter10+ yrs owned · out of county · 55+

Text

Every mobile

1 dealper ~25,000 texts

Call

The landlines

1 dealper 6 to 8 weeks

Mail

The ~20% with no phone

1 dealper 4,000 letters or fewer

Our numbers from past campaigns, not a promise of yours.

If I lost everything and had $30,000 to start over.

No one-off parcel. A system that moves land from data to sold.

Monthly spend
4 cold callers
$4,000
CRM
<$300
Targeting
300+ ft road frontage$40K+ valueOwned 10+ yearsSkip trace <1¢
The 12-hour day
Sales4h
Marketing & data4h
Admin & underwriting4h

Do this before Tuesday. It takes 20 minutes.

The free check nobody runs: your own last ten contracts.

  1. Pull your last 10 signed contracts.

  2. Note each one's real first touch.

  3. Count days from first touch to signature.

  4. Divide spend per channel by its contracts.

  5. Compare. Your biggest spend often isn't your biggest signer.

The four costs we track.

Cost per lead

Activity, never the goal.

Cost per qualified lead

How much is a real seller.

Cost per contract

The one almost nobody knows.

Cost per deal

What it took to get paid.

5x+return on ad spend, minimum
$20K → $40Kprofit floor per deal, raised as sales improve

From operators who've worked with Clay.

"Working with Clay was the single best investment I've made in my land business. I closed my first major deal within weeks."
Levi LuhnowLand investor
"Clay doesn't just teach land investing. He helps you build a business that runs like a well-oiled machine."
Justin PicheScout Land Group
Clay Hepler

Clay Hepler

Founder, Hepler Land Holdings

Started in 2022 with $30,000 left in the bank. Year 1: $650,000 in profit. Today: 300+ transactions and Landman Capital funding deals up to $3.5M.

Find out what your contracts actually cost.

Mastering Marketing. Tuesday, November 3 at 7:00 PM ET. Live with Clay.

Save my seat for $7

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